business doesn’t grow on trees
The new book from dror wayne: USING MARKETING TO ATTRACT CUSTOMERS, DRIVE SALES AND GENERATE REVENUE
£8.65 PAPERBACK, £4.65 KINDLE
Once upon a time, everyone knew the village shoemaker.
You didn’t need a brand. You didn’t need to remind people who you were. You didn’t need to entice people to choose you. You could focus on your trade, craft or product. The customers came when they needed you, because you were their only option.
Access to information, communication and mobility have changed everything.
Your customers have choice. They have power.
My new book, written to help entrepreneurs engage with marketing.
For too many business leaders, marketing is a black hole that sucks money and doesn’t deliver results. I wrote this book for non-marketers to engage with marketing in their businesses - from sole traders through to CEOs.
"Dror Wayne has created the marketing handbook for our time.
Wonderfully readable with great anecdotes from his own business successes, with other straightforward examples bringing his theories to life.
Dror is not regurgitating the information already out there, instead, "Business Doesn’t Grow On Trees” is a road map with clear signposts and explanations for you to plan your marketing strategy in a practical way.
If you want to launch and grow your business, read this book!"
— Jon Sumroy, CEO Carfoldio Ltd., inventor of the mifold grab-and-go booster seat.
